This surname of GOAD was originally derived from the Old English word GOUD, an ancient although now forgotten personal name. The earliest of the name on record appears to be GOADEBI who was listed as a tenant in the Domesday Book of 1086. The name is also spelt GOADE, GODE and GOOD. Gilbert le Gode was recorded in the year 1212 in County Berkshire. Hugo Gud of Yorkshire, was listed in the Yorkshire Poll Tax of 1379. Originally the coat of arms identified the wearer, either in battle or in tournaments. Completely covered in body and facial armour the knight could be spotted and known by the insignia painted on his shield, and embroidered on his surcoat, the draped garment which enveloped him. Between the 11th and 15th centuries it became customary for surnames to be assumed in Europe, but were not commonplace in England or Scotland before the Norman Conquest of 1066. They are to be found in the Domesday Book of 1086. Those of gentler blood assumed surnames at this time, but it was not until the reign of Edward II (1307-1327) that second names became general practice for all people. Later instances of the name mention Bartholomew Goode and Mary Caporn who were married at St. George's, Hanover Square, London in the year 1770. Abraham Good and Elizabeth Turner 1805 ibid. Many factors contributed to the establishment of a surname system. For generations after the Norman Conquest of 1066 a very few dynasts and magnates passed on hereditary surnames, but the main of the population, with a wide choice of first-names out of Celtic, Old English, Norman and Latin, avoided ambiguity without the need for a second name. As society became more stabilized, there was property to leave in wills, the towns and villages grew and the labels that had served to distinguish a handful of folk in a friendly village were not adequate for a teeming slum where perhaps most of the householders were engaged in the same monotonous trade, so not even their occupations could distinguish them, and some first names were gaining a tiresome popularity, especially Thomas after 1170. The hereditary principle in surnames gained currency first in the South, and the poorer folk were slower to apply it. By the 14th century however, most of the population had acquired a second name. The associated coat of arms is recorded in Sir Bernard Burkes General Armory. Ulster King of Arms in 1884.
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