This French name of GAUB was originally from a Germanic personal name of uncertain origin. The first element is probably the tribal name GAUT; the second BERHT (famous). The name has many variant spellings which include Joubert, Jobert, Jubert and Goubert. The earliest French hereditary surnames are found in the 12th century, at more or less the same time as they arose in England, but they are by no means common before the 13th century, and it was not until the 15th century that they stabilized to any great extent; before then a surname might be handed down for two or three generations, but then abandoned in favour of another. In the south, many French surnames have come in from Italy over the centuries, and in Northern France, Germanic influence can often be detected. The name was known in England before the Norman Conquest of 1066, but was spread by the Normans, among whom it was very popular. The name also came to be considered a diminutive of the Old French name Josse. The name was occasionally borne also by women in the Middle Ages, but was predominantly a male name. The origin of badges and emblems, are traced to the earliest times, although, Heraldry, in fact, cannot be traced later than the 12th century, or at furthest the 11th century. At first armorial bearings were probably like surnames and assumed by each warrior at his free will and pleasure, his object being to distinguish himself from others. It has long been a matter of doubt when bearing Coats of Arms first became hereditary. It is known that in the reign of Henry V (1413-1422), a proclamation was issued, prohibiting the use of heraldic ensigns to all who could not show an original and valid right, except those 'who had borne arms at Agincourt'. The College of Arms (founded in 1483) is the Royal corporation of heralds who record proved pedigrees and grant armorial bearings.
The associated coat of arms is recorded in Rietstaps Armorial General. Registered in France. The lion depicted in the arms is the noblest of all wild beasts which is made to be the emblem of strength and valour, and is on that account the most frequently borne in Coat-Armour.
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