The surname of HEADLAND was a locational name 'the dweller at the headland' one who lived on the Sussex coast. Local names usually denoted where a man held his land, and indicated where he actually lived. Almost every city, town or village existing in the Middle Ages has served to name one or more families. Where a man lived was his means of identification. When a man left his birthplace or village where he had been known, and went elsewhere, people would likely refer to him by the name of his former residence or birthplace, or by the name of the land which he owned. Early records of the name mention John Hadelan, 1124, County Suffolk. Geoffrey de Hodeland, 1235, County Berkshire. John de Hevedlond was recorded in County Suffolk in the year 1252. It has long been a matter of doubt when the bearing of coats of arms first became hereditary and it was not until the Crusades that Heraldry came into general use. Men went into battle heavily armed and were difficult to recognise. It became the custom for them to adorn their helmets with distinctive crests, and to paint their shields with animals and the like. Coats of arms accompanied the development of surnames, becoming hereditary in the same way. Edward Hadland of Yorkshire was recorded during the reign of Edward III (1327-1377) and Richard Hedland of Yorkshire, was listed in the Yorkshire Poll Tax of 1379. The rise of surnames, according to the accepted theory, was due to the Norman Conquest of 1066 when Old English personal-names were rapidly superseded by the new christian names introduced by the Normans. Of these, only a few were really popular and in the 12th century this scarcity of christian names led to the increasing use of surnames to distinguish the numerous individuals of the same name. Some Normans had hereditary surnames before they came to England, but there is evidence that surnames would have developed in England even had there been no Norman Conquest. The development of the feudal system made it essential that the king should know exactly what service each person owed. Payments to and by the exchequer required that debtors and creditors should be particularized, and it became official that each individual acquired exact identification.