Thus heraldry began as a specific mark of the fighting men and continues to be so to this day. Every soldier, sailor and marine wears a specific device, which is heraldic in nature. Yet arms are not exclusive to the fighting man. Most universities and colleges have their individual Family Crest or Coat of Arms or symbolic arrangement, which heralds the school and its principles. Clubs, corporations, churches, fraternities, agencies as well as city and state offices employ the equivalent of a Coat of Arms in some form. The car you drive more than likely displays the company's Coat of Arms proudly. Trademarks and symbols on cigarette packets, signs on stores, advertisements in magazines employ forms of heraldic devices to distinguish the products and elevate the prestige of the company in the eye of the consumer.
The unifying quality of a Coat of Arms exists today, as much, if not more than 800 years ago, despite change and mechanization. For today, as in the days of William the Conqueror and all the formidable rulers of the middle Ages, we find the armorial bearing offering a unique purpose in identifying, and binding together, individuals into groups or families serving one cause, dedicated to one purpose, and lifting us out of a conformity and personal extinction. When you claim use of a Coat of Arms, you are in essence declaring to all the world that you belong to something - some family, group or organization. More than likely you will want to display the Coat of Arms associated with your family name in a conspicuous place, with the knowledge that under the same banner great battles were fought and history was made.