The associated coat of arms for the name DEMAYO is recorded in Rietstaps Armorial General. This Italian surname DEMAYO was a nickname 'the young girl or lad'. The name may also have been bestowed on someone born or baptised in the month of May, or may have been used for a nickname for one with a sunny disposition or even of one who had some anecdotal connection with the month of May, such as owing a feudal obligation them. Surnames having a derivation from nicknames form the broadest and most miscellaneous class of surnames, encompassing many different types of origin. The most typical classes refer adjectivally to the general physical aspect of the person concerned, or to his character. Many nicknames refer to a man's size or height, while others make reference to a favoured article of clothing or style of dress. Many surnames derived from the names of animals and birds. In the Middle Ages ideas were held about the characters of other living creatures, based on observation, and these associations were reflected and reinforced by large bodies of folk tales featuring animals behaving as humans. As the agricultural depression of southern Italy worsened towards the end of the 19th century, people began to escape to the New World. The exodus started in earnest in 1887 with Brazil and other parts of Latin America being the original destinations. By 1893, the economy had improved in the United States and people headed there from Italy in greater and greater numbers. In 1898 there were more Italian immigrants to the USA than from any other country. In the post war era, more than a quarter of Italians left the country for a new life. They joined a flood of immigrants to America which was averaging a million a year in the pre war years. The origins of Italian surnames are not clear, and much work remains to be done on medieval Italian records. It seems that fixed bynames, in some cases hereditary, were in use in the Venetian Republic by the end of the 10th century. The typical Italian surname endings are 'i' and 'o', the former being characteristic of northern Italy. The singular form 'o' is more typical of southern Italy.
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